Construyendo Sueños

Building dreams or 'Construyendo Sueños' in Spanish, was created in 2010 as a Project of entrepreneurship, in this projects the students of 10th grade of a Bogota’s school should create an enterprise. In 2012, the school decided that students from pre-kinder up to 11th grade should participate. During this process of creating an enterprise the students had to make a business plan, and give it in different ways.

For this project the Logo was the first designed piece, it was made as a hand sketch and then edited using Illustrator. For the main character, the first sketch was made in Illustrator and then it was modeled in 3D max in order to construct a toy paper. Additionally, all the P.O.P material was design using Illustrator and Photoshop as the main programs.