Secretaria de Movilidad Bogota

The 'Secretaria de Movilidad Bogota' contributes to the mitigation of negative impacts generated on the traffic mobility and the correct traffic dynamism, included operational problems and general road affectations, behavior aspects on the road, through temporary traffic management, informative actions, attention to emergencies and mobility contingency.

The work in Movilidad Bogota consist on the design and creation of many different projects. The bigger one was the design of vinyls for the cars and motorcycles that were part of the Grupo Guia, as well as the redesign of the uniforms and helmets for the crew of this group. All this work was made using illustrator. The design of posters and campaigns P.O.P. material was made as well using Illustrator and InDesign.

As another project, Grupo Guia’s principal character and his friends were created from scratch, and coloured in Photoshop. The main character was modeled in 3D Max and unwrapped, in order to create a paper toy.